Creatively fluid

THE CLIENT: Since 1932 Gerber Plumbing Fixtures has stood for reliable service and dependable products. Strictly a trade brand, Gerber is moving from utilitarian product approach to a portfolio that includes a more decorative and design oriented product line.

THE CHALLENGE: With the expansion to include design in the product line, it became necessary to retool the Gerber brand. Much of the heavy branding work was executed by a branding agency however they needed a flexible and cost-effective way to translate the new look into their sales and marketing assets.

THE idd SOLUTION: idd supported agency branding efforts and offered Gerber a way to work within the new brand guidelines. By implementing the visual identity of the new brand, we were able to create a variety of designs that helped translate the new brand into action.

THE RESULT: Ads, digital advertising assets, environmental signage, exhibit graphics, logos, print materials, web graphics