See the light

THE CLIENT: Linea Lighting markets residential lighting through online platforms such as Amazon and Wayfair. They specialize in making design inspired products available at affordable prices.

THE CHALLENGE: For a contemporary lighting company, Linea Lighting’s branding felt anything but modern. They had strong internal knowledge and ideas but a limited budget and no graphic resources to accomplish a rebrand.

THE idd SOLUTION: idd met with the Linea marketing team and helped turn their personas and direction into a new branded look and feel. Working with the online sales channel in mind, we created a visual identity that retained existing elements to help keep costs down while delivering a fresh new look.

THE RESULT: Company logo, digital advertising assets, print materials, social media graphics, web graphics

“As a small but growing business, Linea Lighting has a lean but keen marketing staff that does not include graphic design capability. When it came time to revise our visual identity, idd Chicago became an external arm to our in-house marketing team, and provided us with a fresh new look and visual approach. They are the perfect solution for our needs.” — Katherine Riley, Linea di Liara Director of Marketing