Danze by Gerber, by design

THE CLIENT: Danze is a faucet manufacturer that is a leader in product design and beautiful styling. Danze goes to market both in the consumer space and through showroom dealers.

THE CHALLENGE: Danze and its sister company Gerber Plumbing Fixtures were co-existing in an increasingly competitive space. The decision was made to rebrand Danze and transition to Danze by Gerber. While much of the heavy branding work had been executed by a branding agency, they needed a flexible and cost-effective way to translate the new look into their sales and marketing assets.

THE idd SOLUTION: idd supported agency branding efforts and offered Danze a way to work within the new structure. By implementing the visual identity of the new brand, we were able to create a variety of designs that helped translate the new brand into action.

THE RESULT: Ads, digital advertising assets, environmental signage, exhibit graphics, print materials, web graphics