Everything’s better downtown

THE CLIENT: Morningside Group creates premier multi-family, retail, and mixed-use developments throughout the Midwest. The firm has developed multi-family communities, retail centers, office space, museums, public transportation facilities, parking structures, and public plazas.

THE CHALLENGE: Morningside Group needed a suite of marketing materials that reflected the personality of the property they were developing. In addition to standard sales materials, it was important to accurately convey specifications such as floor plans and finish options.

THE idd SOLUTION: Working with the internal Morningside team, idd translated property photos and specifications into a portfolio of materials that reflected the look and feel of the architecture and the surrounding neighborhood. We created a 360° engagement with an emphasis on rich visuals within a complementary color palette.

THE RESULT: Logo, ads, digital advertising assets, direct mail, graphics, print materials, signage, web graphics