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THE CLIENT: Morningside Group creates premier multi-family, retail, and mixed-use developments throughout the Midwest. The firm has developed multi-family communities, retail centers, office space, museums, public transportation facilities, parking structures, and public plazas.

THE CHALLENGE: With the development of the Stewart School building, which was recently designated a Chicago Landmark, Morningside Group needed a suite of marketing materials that reflected the unique design and history of the property. The conversion of the interior space into modern apartments rich with historic details needed to be captured in the visual story and promotional design.

THE idd SOLUTION: Working with the internal Morningside team, idd translated property photos and specifications into a portfolio of materials that reflected the look and feel of the architecture and the surrounding neighborhood. We created a 360° engagement with an emphasis on rich visuals within a complementary color palette.

THE RESULT: Logo, ads, digital advertising assets, direct mail, graphics, print materials, signage, web graphics