Sound design

THE CLIENT: Shure Incorporated is an American audio products corporation. Founded in 1925 as a supplier of radio parts kits, the company evolved into a consumer and professional audio-electronics manufacturer of microphones, wireless microphone systems, phonograph cartridges, headphones, high-end earphones, and personal monitor systems.

THE CHALLENGE: Even with a strong brand and dedicated marketing team, there were just not enough internal resources to go around for every project in every Shure division. Shure needed an external solution that could work with existing brand guidelines and produce materials that were in line with their high quality standards.

THE idd SOLUTION: Shure associates have a strong commitment to their brand and identity so when idd started working with them in 2005, it was important idd acted as an arm of their existing efforts and branding guidelines.

THE RESULT: Ads, digital advertising assets, exhibit graphics, motion graphics, presentation graphics, print materials, web graphics